Lots of people put on events but budgets are tight and if your event activity doesn’t equal results then it’s hard to justify the expenditure. So, rather than organise another annual conference or webinar, how about you get to know your why – what’s the purpose behind your event? Get that right and the results will start to flow.
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The event industry is traditionally very heavy on single use items. Carpet that gets installed for a 5 day show then scrapped. A car track created for an 8 minute new product launch, then scrapped. Venues have seen it all. The whole industry can have significant environmental, social, and economic impacts on the communities in which their events are held. So what is the event industry doing about sustainability?
…What is the event industry doing about sustainability?Read More »
We connect with people all the time, particularly on social media, so what do we mean when we say we bring people together for meaningful connection?
…Meaningful connection – What do we actually mean?Read More »
Whether you have a specific event you want support with, or an annual calendar of events, hiring services from event management companies, or event agencies, is an important step towards reducing your stress levels. So let’s walk through the process of how to hire event management services in an effective way…
…How to hire services from event management companies – 8 tipsRead More »
This is a question we often get asked, and of course it’s not as easy as saying “Tuesdays in March”. Is it even possible to identify the best time of year and best day to host an event?
Well, it depends on your audience and it depends on what else is going on in your industry – or the industry of the people you are trying to gather. Let’s dig into the detail…
What’s the best time of year and best day to host an event?Read More »
What was the best hybrid gathering you went to? Did you know you were at a hybrid gathering or were you just connecting with the main speakers and the others who were sharing the same space as you? Everyone made the pivot to online meetings and events in the pandemic because we had to. We didn’t necessarily choose this, but it might not surprise you to learn hybrid meetings are not going anywhere. So let’s explore how to create productive hybrid events…
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When you are holding an event, it’s important to consider who the host is and what practical skills and abilities they need to host well. It’s good to know that it takes practice, and almost anyone can learn to host well. Read on to get some ideas to consider.
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Some people see events as fluff, a nice-to-have, but to do that is to miss out on a huge strategic advantage. Bringing people together accelerates brand affinity, it enables greater buy-in. Facilitating more and more people to speak of you highly and recommend you to others is the nirvana of marketing, it’s what growth and creating positive change is all about. So let’s find out how you can use events in your marketing strategy!
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Great news yesterday, as Covid19 hit its lowest infection rate since October 2021 in the UK. This is fantastic for events, connections and getting people together. We are in the process of planning in-person events for Winter 2022 – but it would be foolish not to think about our contingency planning, you need to have robust plans in place, should the situation change.
As part of our event planning we are always doing risk assessments. Part of the risk assessment is contingency planning – considering all the possibilities and options to overcome them. Covid19 contingency planning is just part of the risk assessment and is good practice.
…Contingency planning for face-to-face events during Autumn and WinterRead More »
It has been said time is the most valuable resource that you have, we all have to choose how we spend it. Time is a pressured element because there seems to be so much to do and not enough time to do it all. If someone chooses to come to your event it has to offer value above their usual tasks. The event needs something that captivates them enough to choose: “I’m going to use my time attending this event instead of doing my usual activities”. So, let’s look at how to make value central to your event success.
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