How to create event moments
Event moments matter. Dive into this 5 minute read on how to create event moments.
What is an event moment?
Tesco’s ran a brilliant world cup campaign earlier this year it was: “make every match a moment” every match in the world cup (and let’s be honest there was a LOT of them!) What did I do that random Monday evening in July when there was NO FOOTBALL on the tv? For weeks we gloriously switched between Men’s football World Cup coverage and Wimbledon.
I cancelled Netflix.
We didn’t want fictional stories filling our minds, we wanted real.
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