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How to maximise your exhibition stand

Business, Exhibitions / How to maximise your exhibition standBy /

The marketing team have decided that getting a stand an exhibition will generate loads of leads, but you want to know how to maximise your exhibition stand?

You’ve paid for the space, the stand, the staff time and the travel. So how do you make sure your exhibition stand actually pays off? Exhibitions are one of the best places to meet potential clients face to face, but only if people come over, stay and remember you. Check out our quick, easy wins for how to maximise your exhibition stand with some Dos and some Don’ts!

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people saying hello at an event in a coffee shop. It shows a woman welcoming a man to the event and a queue behind him with another woman. In the background is the service team getting drinks ready

How events enable your business to grow

Business / How events enable your business to growBy /

Do you review where your customers have come from? What are your top three ways of gaining customers? I suspect meeting people face to face would be one of them. This article will explore how events enable your business to grow.

You can start business relationships with email outreach or social connection, but face-to-face events are one of the strongest ways to turn those relationships into growth. Email, blog posts, social strategies and carefully built personas all do good work. You will get noticed and they help you to keep in touch with potential clients. What they can’t do is put two people in the same room.

Being in the room matters because business growth runs on relationships. Relationships are everything! They are built from signals that a screen just can’t pick up. You probably know all of these, but it’s worth reminding ourselves how events enable your business to grow by relationship building.

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what event producers can learn from unreasonable hospitality

What event producers can learn from Unreasonable Hospitality

Business, Connection, Event Planning / What event producers can learn from Unreasonable HospitalityBy /


Event producers can learn from unreasonable hospitality – the book by Will Guidara how to create belonging, love, joy, and extraordinary experience. In the book Unreasonable Hospitality, Will Guidara shares the philosophy that helped him transform a GREAT restaurant into the BEST IN THE WORLD – not through perfection, but through connection. For those of us designing and delivering events, his message is a powerful reminder: it’s not just about who is speaking or how good the tech set up is. It’s about how we make people feel.

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Manchester private dining – Our top 10 recommended restaurants

Business, Communications, Community, Connection, Event Planning, Marketing / Manchester private dining – Our top 10 recommended restaurantsBy /

One of the best ways to connect with your clients or potential clients is to host a private dinner. This can be a carefully curated combination of your clients (clients love to meet each other!) or you could be connecting a community of different people to build your reputation in your sector. With so many restaurants in Manchester to consider – get our top 10 restaurants for Manchester private dining, plus our tips and key things to consider…

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An image of a calendar showing the month of December

Why December is Perfect for Hosting Webinars (and how to nail yours)

Business, Event Planning, Marketing / Why December is Perfect for Hosting Webinars (and how to nail yours)By /

December – a month filled with festivity, Christmas parties and a slowdown in business activity where it seems like everyone is busy. However, this time of year is actually a hidden opportunity, especially when it comes to hosting webinars. While it might seem like everyone is caught up in holiday preparations, many professionals are using this quieter period to focus on personal development and wrap up their year with new knowledge.

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London private dining events - top London restaurants

London private dining – Our top 10 recommended restaurants

Business, Community, Connection, Event Planning, Marketing / London private dining – Our top 10 recommended restaurantsBy /

One of the best ways to connect with your clients or potential clients is to host a private dinner. This can be a carefully curated combination of your clients (clients love to meet each other!) or you could be connecting a community of different people to build your reputation in your sector. With so many restaurants in London to consider – get our top 10 restaurants for London private dining, plus our tips and key things to consider…

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An illustration of lots of colourful pages from a calendar.

What’s the best time of year and best day to host an event?

Business, Event Planning / What’s the best time of year and best day to host an event?By /

This is a question we often get asked, and of course it’s not as easy as saying “Tuesdays in March”. Is it even possible to identify the best time of year and best day to host an event?

Well, it depends on your audience and it depends on what else is going on in your industry – or the industry of the people you are trying to gather. Let’s dig into the detail…


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Re-imagining events in the future

Business, Connection, Digital Events, Event Planning, Eventprofs, Events / Re-imagining events in the futureBy /

Every time there is a global shift – the financial crash of 2008, the fallout from 9/11, the pandemic of 2020, there is an opportunity as humanity evaluates what’s important, where should we be focusing? What’s important to me, my workplace, my business, my family, my people? Our perspective can shift, a little or a lot. What does this mean for events in the future?

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Podcasting – What are you listening to?

Business, Communications, Podcasting / Podcasting – What are you listening to?By /

When we are walking, travelling on a train or driving a car, sitting in a park, in a garden or at the beach, we can choose to listen. Technology enables us to listen to our favourite playlist, radio show, podcast or audio book wherever we are. Multi-tasking (travelling and listening) is one of my favourite things. Getting some extra steps in and learning at the same time!

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