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How to make value central to your event success

It has been said time is the most valuable resource that you have, we all have to choose how we spend it. Time is a pressured element because there seems to be so much to do and not enough time to do it all. If someone chooses to come to your event it has to offer value above their usual tasks. The event needs something that captivates them enough to choose: “I’m going to use my time attending this event instead of doing my usual activities”.  So, let’s look at how to make value central to your event success.

Re-imagining events in the future

Every time there is a global shift – the financial crash of 2008, the fallout from 9/11, the pandemic of 2020, there is an opportunity as humanity evaluates what’s important, where should we be focusing? What’s important to me, my workplace, my business, my family, my people? Our perspective can shift, a little or a lot. What does this mean for events in the future?

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Podcasting – What are you listening to?

When we are walking, travelling on a train or driving a car, sitting in a park, in a garden or at the beach, we can choose to listen. Technology enables us to listen to our favourite playlist, radio show, podcast or audio book wherever we are. Multi-tasking (travelling and listening) is one of my favourite things. Getting some extra steps in and learning at the same time!

Hybrid events – what you need to know

Whilst many organisations and companies initially responded to the global pandemic by putting all events on hold, many of the organisations we have been speaking to have now moved to a place of exploring and using online event formats. There is another option to consider if you think your options are only online events or in person events – hybrid events. Find out what you need to know…

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