Some people see events as fluff, a nice-to-have, but to do that is to miss out on a huge strategic advantage. Bringing people together accelerates brand affinity, it enables greater buy-in. Facilitating more and more people to speak of you highly and recommend you to others is the nirvana of marketing, it’s what growth and creating positive change is all about. So let’s find out how you can use events in your marketing strategy!
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Great news yesterday, as Covid19 hit its lowest infection rate since October 2021 in the UK. This is fantastic for events, connections and getting people together. We are in the process of planning in-person events for Winter 2022 – but it would be foolish not to think about our contingency planning, you need to have robust plans in place, should the situation change.
As part of our event planning we are always doing risk assessments. Part of the risk assessment is contingency planning – considering all the possibilities and options to overcome them. Covid19 contingency planning is just part of the risk assessment and is good practice.
…Contingency planning for face-to-face events during Autumn and WinterRead More »
It has been said time is the most valuable resource that you have, we all have to choose how we spend it. Time is a pressured element because there seems to be so much to do and not enough time to do it all. If someone chooses to come to your event it has to offer value above their usual tasks. The event needs something that captivates them enough to choose: “I’m going to use my time attending this event instead of doing my usual activities”. So, let’s look at how to make value central to your event success.
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We provide podcasting services for a number of clients, enabling them to reach new audiences via publishing their audio content on Spotify, Apple Podcasts and Google Podcasts. Capturing your knowledge and wisdom and showcasing your thought leadership can be a fun and exciting prospect, but it can also be a bit overwhelming, check out our podcast set-up tips…
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We had gazed at their stunning posts on Instagram and dreamt of sitting at their beautiful table in the woods. The premise of a Nomadic Dinner is simple, “Hidden woodland feasts inspired by nature”. We know how much hard work needs to go into making something look and feel that good. Here’s what we learnt from our experience…
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It’s likely you’ve heard the phrase “Net Zero by 2050”. Let’s explore what this means for the event industry and how carbon neutral events can help us reach Net Zero.
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We are all so used to gathering digitally at online meetings, events, conferences and workshops, we’ve participated in so many over the past 2 years. But what tools can you use to connect people at online events? Read on as we dive into a range of tips and tricks that can help your audience feel like they’ve taken part and not just watched.
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It’s no wonder so many people are experiencing loneliness.loneliness
We’ve been locked down, shielding, socially distancing, masking up, self-isolating and staying away from connecting with other humans.
…Events – addressing loneliness through connection and communityRead More »
Every time there is a global shift – the financial crash of 2008, the fallout from 9/11, the pandemic of 2020, there is an opportunity as humanity evaluates what’s important, where should we be focusing? What’s important to me, my workplace, my business, my family, my people? Our perspective can shift, a little or a lot. What does this mean for events in the future?
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When we are walking, travelling on a train or driving a car, sitting in a park, in a garden or at the beach, we can choose to listen. Technology enables us to listen to our favourite playlist, radio show, podcast or audio book wherever we are. Multi-tasking (travelling and listening) is one of my favourite things. Getting some extra steps in and learning at the same time!
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