Scrolling is killing our attention span! Scrolling reels and videos is destroying our ability to concentrate. We are now seeing shorter TED talks. We’ve all heard we have to grab people’s attention in the first 3 seconds of a video or they scroll past. That, together with our demand for short form video has led us to believe our attention spans are getting shorter.
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“Make sure you sign your radio in and out each day” used to be a phrase I would use all the time in my event briefings. There has been the occasional last minute panic when we thought we’d forgotten to order radios – just to clarify though – it never happened. But that just highlights how critical event comms are! Let’s explore how WhatsApp has revolutionised event comms. WhatsApp is one of the most popular messaging apps in the world. You can read more about other apps here.
Can you imagine not being able to communicate quickly and discreetly with the whole event team?
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By / 21st September 2017 I’ll begin with a story. Before I started Autumn Live I once worked for Picturehouses as the Marketing and Business Development Manager. One day, one of my children came home from school saying they had to tell everyone at school what their parents did for a job. “Oh that’s interesting sweetie, what did you say mummy does?” I waited with baited breath…
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Inbound marketing, is a concept first introduced to me by Gary Vay-ner-Chuk – I have to spell his name out like this as it helps me to get it right, it’s also something he does in one of his books – the Thank You Economy.
…What is inbound marketing and why do you need to know?Read More »
Explore these 6 ways to capitalise on social media at events and do it like a pro…
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