What event producers can learn from Unreasonable Hospitality
Event producers can learn from unreasonable hospitality – the book by Will Guidara how to create belonging, love, joy, and extraordinary experience. In the book Unreasonable Hospitality, Will Guidara shares the philosophy that helped him transform a GREAT restaurant into the BEST IN THE WORLD – not through perfection, but through connection. For those of us designing and delivering events, his message is a powerful reminder: it’s not just about who is speaking or how good the tech set up is. It’s about how we make people feel.
Here’s how we can bring his approach into the events we create.
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