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what event producers can learn from unreasonable hospitality

What event producers can learn from Unreasonable Hospitality


Event producers can learn from unreasonable hospitality – the book by Will Guidara how to create belonging, love, joy, and extraordinary experience. In the book Unreasonable Hospitality, Will Guidara shares the philosophy that helped him transform a GREAT restaurant into the BEST IN THE WORLD – not through perfection, but through connection. For those of us designing and delivering events, his message is a powerful reminder: it’s not just about who is speaking or how good the tech set up is. It’s about how we make people feel.

Here’s how we can bring his approach into the events we create.

Manchester private dining – Our top 10 recommended restaurants

One of the best ways to connect with your clients or potential clients is to host a private dinner. This can be a carefully curated combination of your clients (clients love to meet each other!) or you could be connecting a community of different people to build your reputation in your sector. With so many restaurants in Manchester to consider – get our top 10 restaurants for Manchester private dining, plus our tips and key things to consider…

London private dining events - top London restaurants

London private dining – Our top 10 recommended restaurants

One of the best ways to connect with your clients or potential clients is to host a private dinner. This can be a carefully curated combination of your clients (clients love to meet each other!) or you could be connecting a community of different people to build your reputation in your sector. With so many restaurants in London to consider – get our top 10 restaurants for London private dining, plus our tips and key things to consider…

An image of a group of people at an outside activity, as part of an event. The group is stood by the old walls of an Italian city as someone speaks to them.

Work is a lonely place – Why events are the new office

As we continue to work remotely, the traditional office dynamics have changed. Work is a lonely place. This is why events can be the new office. An opportunity to build connection, creativity, and collaboration among teams. As humans, we are inherently wired for connection (Brené Brown). Yet, we often see our workdays being isolated in our work, even though we maybe surrounded by others, whether in a coffee shop or at home. Forbes highlights that 40% of us work from home at least one day a week, we are still looking for ways to cultivate workplace camaraderie.

Re-imagining events in the future

Every time there is a global shift – the financial crash of 2008, the fallout from 9/11, the pandemic of 2020, there is an opportunity as humanity evaluates what’s important, where should we be focusing? What’s important to me, my workplace, my business, my family, my people? Our perspective can shift, a little or a lot. What does this mean for events in the future?

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