What event producers can learn from Unreasonable Hospitality
Event producers can learn from unreasonable hospitality – the book by Will Guidara how to create belonging, love, joy, and extraordinary experience. In the book Unreasonable Hospitality, Will Guidara shares the philosophy that helped him transform a GREAT restaurant into the BEST IN THE WORLD – not through perfection, but through connection. For those of us designing and delivering events, his message is a powerful reminder: it’s not just about who is speaking or how good the tech set up is. It’s about how we make people feel.
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