Create one pillar piece of content and you can splice it into 10 different pieces of content that will in essence increase engagement with a wider audience using different platforms. How do you generate 10 different pieces of content from one event?
…How to generate 10 different pieces of content from one eventRead More »
Some people see events as fluff, a nice-to-have, but to do that is to miss out on a huge strategic advantage. Bringing people together accelerates brand affinity, it enables greater buy-in. Facilitating more and more people to speak of you highly and recommend you to others is the nirvana of marketing, it’s what growth and creating positive change is all about. So let’s find out how you can use events in your marketing strategy!
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One of the questions we often get asked is “Why is your company called Autumn Live?” along with and “Why Autumn and Events?” and “What do you actually do?”
The season of Autumn is all about the natural beauty in the northern hemisphere between September and November. Of what the Summer has achieved and what is being prepared for the following year.
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I’ll begin with a story. Before I started Autumn Live I once worked for Picturehouses as the Marketing and Business Development Manager. One day, one of my children came home from school saying they had to tell everyone at school what their parents did for a job. “Oh that’s interesting sweetie, what did you say mummy does?” I waited with baited breath…
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