A pile of scrunched up paper in and around a recycling bin - illustrating the need for the event industry to do more about sustainability

What is the event industry doing about sustainability?

Sustainability / By

The event industry is traditionally very heavy on single use items. Carpet that gets installed for a 5 day show then scrapped.  A car track created for an 8 minute new product launch, then scrapped. Venues have seen it all.  The whole industry can have significant environmental, social, and economic impacts on the communities in which their events are held. So what is the event industry doing about sustainability?

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How to create productive hybrid events

Event Planning / By

What was the best hybrid gathering you went to? Did you know you were at a hybrid gathering or were you just connecting with the main speakers and the others who were sharing the same space as you? Everyone made the pivot to online meetings and events in the pandemic because we had to. We didn’t necessarily choose this, but it might not surprise you to learn hybrid meetings are not going anywhere. So let’s explore how to create productive hybrid events…

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How To Use Events In Your Marketing Strategy

Marketing / By

Some people see events as fluff, a nice-to-have, but to do that is to miss out on a huge strategic advantage. Bringing people together accelerates brand affinity, it enables greater buy-in. Facilitating more and more people to speak of you highly and recommend you to others is the nirvana of marketing, it’s what growth and creating positive change is all about. So let’s find out how you can use events in your marketing strategy!

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Contingency planning for face-to-face events during Autumn and Winter

Event Planning / By

Great news yesterday, as Covid19 hit its lowest infection rate since October 2021 in the UK. This is fantastic for events, connections and getting people together. We are in the process of planning in-person events for Winter 2022 – but it would be foolish not to think about our contingency planning, you need to have robust plans in place, should the situation change. 

As part of our event planning we are always doing risk assessments. Part of the risk assessment is contingency planning – considering all the possibilities and options to overcome them. Covid19 contingency planning is just part of the risk assessment and is good practice. 

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How to make value central to your event success

Event Planning / By

It has been said time is the most valuable resource that you have, we all have to choose how we spend it. Time is a pressured element because there seems to be so much to do and not enough time to do it all. If someone chooses to come to your event it has to offer value above their usual tasks. The event needs something that captivates them enough to choose: “I’m going to use my time attending this event instead of doing my usual activities”.  So, let’s look at how to make value central to your event success.

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Re-imagining events in the future

Business, Connection, Digital Events, Event Planning, Eventprofs, Events / By

Every time there is a global shift – the financial crash of 2008, the fallout from 9/11, the pandemic of 2020, there is an opportunity as humanity evaluates what’s important, where should we be focusing? What’s important to me, my workplace, my business, my family, my people? Our perspective can shift, a little or a lot. What does this mean for events in the future?

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