The value of events: why the room still matters
By This expert knows the value of events:
“Events are connection. Content is part of them.” — Julius Solaris
There is a concept worth sitting with for a moment: a gathering is the creation of a temporary alternative world.
Think about what that actually means. Inside that world, anything is possible. THAT is the value of events and why the room still matters.
When you bring people into a room – physically or virtually, but particularly physically, you are not just scheduling time in their diary. You are constructing a world with its own rules, its own atmosphere, its own sense of possibility. Outside this event space however, (if you can manage the attendees to leave their phones in their pockets!) there are emails to answer, fires to fight, budgets to manage, and so on. But, inside your event, something different is possible. People are present. They are open, listening and they are eager to connect.
That is not something a LinkedIn post can do.
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